Because Mobile is the New Web

Sunanda Jayanth

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Latest Blogs from Sunanda Jayanth
Probably one of the biggest finding that supports the fact that mobile users are more active comes from a study done by iAcquire and SurveyMonkey. This study resulted in the amazing finding that 70% of mobile searches lead to action on websites within 1 hour. The strength of mobile is ...
Within messaging Ephemeral chat is a defining protocol (?) that will stay on. Three reasons we see, that may drive this trend: 1. 2. In the day and age of governmental spying, ephemeral communication assumes importance in several business contexts. 3. Data explosion – Not all dat...
Kevin Marshall started off an interesting conversation thread about what he thinks about mobile, which I responded to here. To me, the fundamental behavior around mobile – of using it as a consumption device than a production device has been because of it’s limitations. We ...
One constant debate in the mobile app development world is whether to launch on Android or iOS first, as Android gained 82% market share, according to a November report released by research firm Gartner. Even if there isn’t an universal answer to this question, to help you decide...
Mobile monetization is a problem that usually bothers every mobile developer out there. Creating a cool app is only the first step in the roadmap of creating a successful application that can be monetized. Choosing the appropriate monetization model for an app is usually one of the mos...
  The iOS 7 update, released in early September 2013, had dozens of new consumer-friendly features, but it also placed an emphasis on features and functionalities for businesses.  It is no secret that this heightened enterprise focus has been driven by increased corporate support ...